Framework Freaks
From tried-and-true to novel-and-new, these games help you master the art of copywriting using frameworks.
Tried And True
AIDA
(Attention, Interest, Desire, Action)
Play the Game5-Cs
(Clear, Concise, Compelling, Credible, Customer-Centric)
Play the GameACCA
(Awareness, Comprehension, Conviction, Action)
Play the GameAIDCA
(Attention, Interest, Desire, Conviction, Action)
Play the GameB-A-B
(Before, After, Bridge)
Play the GameFAB
(Feature, Advantage, Benefit)
Play the GamePAPA
(Problem, Agitate, Persuade, Ask)
Play the GamePAS
(Problem, Agitate, Solution)
Play the GameSLAP
(Stop, Look, Act, Purchase)
Play the GameSPIN
(Situation, Problem, Implication, Need-Payoff)
Play the GameNovel And New
WIN
(What Is, Introduce, Next Step)
Play the GameAIM
(Attention, Interest, Action)
Play the GameBIG
(Bold Claim, Illustrate the Benefit, Get it)
Play the GameDRAMA
(Disrupt, Relate, Amplify, Make it Personal, Action)
Play the GameGUIDE
(Grab, Understand, Illustrate, Deliver, Engage)
Play the GameHELP
(Highlight, Explain, Lay-out, Prompt)
Play the GameNOISE
(Need, Objections/Obstacles, Introduce, Solution, Encourage)
Play the GamePACT
(Proof, Ask a Question, Connect, Take Action)
Play the GameSHOCK
(Surprise, Hidden, Offer, Convince, Kick)
Play the GameSPARK
(State, Pinpoint, Agitate, Resolve, Kick)
Play the Game