GUIDE

Good for

Emotional marketing, brand storytelling, and persuasive copy that grabs attention.

What it stands for

G – Grab ➡️ Capture the readers attention with a statement about a problem or desire they have.

U – Understand ➡️ Let them know you understand their pain points or desires.

I – Illustrate ➡️ Show how your product or solution can help.

D – Deliver ➡️ Provide proof or examples.

E – Engage ➡️ Invite them to take action.

Example Use Case

Financial Savings Guide

Example Implementation

Grab: “Struggling to save money?”
Understand: “You’re not alone. Most budgeting advice doesn’t work for real life.”
Illustrate: “Our guide breaks down simple, proven strategies that actually make sense.”
Deliver: “Case study: One of our team members saved $10K in 6 months!”
Engage: “Download our free savings guide and start saving today.”