SPIN

Situation, Problem, Implication, Need-Payoff

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Good for

Sales conversations and consultative selling.

What it stands for

S – Situation ➡️ Define where the reader is now.

P – Problem ➡️ Highlight what’s wrong.

I – Implication ➡️ Show the consequences of inaction.

N – Need-Payoff ➡️ Prove that your solution makes things better.

Example Use Case

Flash Sale For Sneakers

Example Implementation

Situation:“Your sales team spends hours tracking leads manually.”
Problem:“Missed follow-ups mean lost revenue.”
Implication:“Without automation, you’re losing customers to competitors.”
Need-Payoff:“Our CRM boosts close rates by 30%—start a free trial today!”