PAS

Problem, Agitate, Solution

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Good for

Sales pages, emails, and ads that focus on pain points.


What it stands for

P – Problem ➡️ Call out a challenge your audience faces.

A – Agitate ➡️ Make them feel the frustration of not fixing it.

S – Solution ➡️ Show how your product or service makes the problem disappear.


Example Use Case

Freelance Writing Course Ad


Example Implementation

Problem:“Struggling to land high-paying freelance clients?”

Agitate: “You send pitch after pitch, but all you get is silence.”

Solution:“Learn how to attract premium clients with my proven system—enroll now!”