PAPA
Problem, Agitate, Persuade, Ask
Good for
Sales pages, email marketing, and ads that highlight transformation.
What it stands for
P – Problem ➡️ Identify a problem or challenge your reader is facing.
A – Agitate ➡️ Make them feel the frustration of not fixing it.
P – Persuade ➡️ Persuade the reader that your product is the solution to their problem.
A – Ask ➡️ Ask them to take your call to action.
Example Use Case
Freelance Writing Course Ad
Example Implementation
Problem:“Struggling to land high-paying freelance clients?”Agitate:“You send pitch after pitch, but all you get is silence.”
Persuade:“I’ve been there. That’s why I developed the lead generation system that works.”
Ask:“Enroll now and get 50% off for the first month.”