PACT

Good for

Persuasive sales copy, landing pages, and trust-driven marketing

What it stands for

P – Proof ➡️ Start with a strong testimonial, statistic, or success story.

A – Ask a Question ➡️ Ask the reader a question to make them think about their problem.

C – Connect ➡️ Relate your to their problem, showing why it’s the right fit.

T – Take Action ➡️ End with a clear and compelling call to action.

Example Use Case

Online Fitness Coaching

Example Implementation

Proof: “10,235 people have transformed their bodies with our program.”
Ask a Question: “What’s stopping you from reaching your fitness goals?”
Connect: “If you’re short on time, our personalized plans fit into any schedule. Even your busy one.”
Take Action: “Join today and get your custom plan created for you.”