ACCA

Awareness, Comprehension, Conviction, Action

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Good for

Persuasive storytelling, long-form sales pages, and brand messaging.

What it stands for

A – Awareness ➡️ Introduce a problem or opportunity to make the audience pay attention.

C – Comprehension ➡️ Explain why the issue matters and provide clarity.

C – Conviction ➡️ Build trust with proof, testimonials, or logical reasoning.

A – Action ➡️ Provide a strong, clear Call To Action that drives conversions.

Example Use Case

Cybersecurity Software Landing Page

Example Implementation

Awareness:“Every 39 seconds, a hacker attacks someone online. Your data could be at risk.”
Comprehension:“Weak passwords and unprotected devices make it easy for cybercriminals to steal sensitive information.”
Conviction:“Trusted by 500,000+ users, our software provides military-grade encryption and real-time security alerts.”
Action:“Download now and get 30 days free — protect yourself today!”