SPARK

Good for

Emotional storytelling, social media ads, long-form sales pages

What it stands for

S – State ➡️ Set the stage with a relatable situation.

P – Pinpoint a Problem ➡️ Pinpoint a problem.

A – Agitate ➡️ Make the problem feel urgent or personal.

R – Resolve ➡️ Introduce your product or service as the resolution.

K – Kick into Action ➡️ Kick the reader into acting quickly.

Example Use Case

Debt Relief Service

Example Implementation

State: “Millions of people struggle with debt, unsure how to get out.”
Pinpoint a Problem: “High interest rates and monthly payments make it feel impossible to get ahead.”
Agitate: “Ignoring it only leads to more stress, late fees, and endless calls from creditors.”
Resolve: “Our debt relief experts create a plan to cut your debt by 50% or more.”
Kick into Action: “Book a free consultation today!”