HELP

Good for

Long-form content, such as guides, articles, and detailed explanations. Anything that helps people make a decision.

What it stands for

H – Highlight the Problem ➡️ Identify what they reader is struggling with.

E – Explain the Options ➡️ Present different choices, including your solution, if you can. Position your solution as the best option.

L – Lay Out the Benefits ➡️ Show why your offer is the best choice.

P – Prompt Action ➡️ Provide a strong call to action that makes the next step easy.

Example Use Case

Career Coaching Program

Example Implementation

Highlight the Problem: “Feeling stuck in a job you don’t love?”
Explain the Options: “You can stay where you are, try to find a new job, or you can take control of your future.”
Lay Out the Benefits: “Our coaching program helps you find the right career path, increase your income, and love what you do.”
Prompt Action: “Case study: One of our team members saved $10K in 6 months!”
Engage: “Don’t just update your resume - Book a free call today and start your career transformation.”