AIDCA
Attention, Interest, Desire, Conviction, Action
Good for
Sales pages, email marketing, and ads that highlight transformation.
What it stands for
A – Attention ➡️ Grab attention with a bold statement or question.
I – Interest ➡️ Engage the reader with relevant details or storytelling
D – Desire ➡️ Show how your product solves their problem or improves their life.
C – Conviction ➡️ Provide proof, testimonials, or credibility.
A – Action ➡️ Tell them exactly what to do next (buy, sign up, etc.).
Example Use Case
Marketing Software Ad
Example Implementation
Attention:“Struggling to generate leads for your business?”Interest:“Most marketing tools overcomplicate things—ours makes it simple.”
Desire:“Get high-quality leads on autopilot, even while you sleep!”
Conviction:“Trusted by 5,000+ businesses with a 98% success rate.”
Action:“Try it free for 14 days—start growing your business now!”