FAB
Feature, Advantage, Benefit
Good for
Product descriptions, landing pages, and ads.
What it stands for
F – Feature ➡️ What are you showcasing about your product?
A – Advantage ➡️ How is it better than other products?
B – Benefit ➡️ How does it make life easier for the customer?
Example Use Case
Noise-Cancelling Headphones Ad
Example Implementation
Feature:“Active noise cancellation technology.”Advantage:“Blocks background noise even in loud places.”
Benefit:“Stay focused, work smarter, and enjoy your music distraction-free!”