SLAP
Stop, Look, Act, Purchase
Good for
Sales pages, email marketing, and ads that highlight transformation.
What it stands for
S – Stop ➡️ Grab the reader’s attention with a bold hook.
L – Look ➡️ Get them to read further with a compelling statement.
A – Act ➡️ Give them a reason to take action.
P – Purchase ➡️ Make it easy to buy.
Example Use Case
Flash Sale For Sneakers
Example Implementation
Stop:“50% OFF today only!”Look:“Best-selling sneakers, now at their lowest price.”
Act:“Order before midnight to claim your deal.”
Purchase:“Buy now—limited stock available!”