AIDA
Attention, Interest, Desire, Action
Good for
Sales pages, email marketing, and ads that highlight transformation.
What it stands for
A – Attention ➡️ Grab attention with a bold statement or question.
I – Interest ➡️ Engage the reader with relevant details or storytelling
D – Desire ➡️ Show how your product solves their problem or improves their life.
A – Action ➡️ Tell them exactly what to do next (buy, sign up, etc.).
Example Use Case
Weight Loss Program Ad
Example Implementation
Attention:“Struggling to lose weight despite dieting?”Interest:“Most weight loss programs fail because they don’t fit your lifestyle.”
Desire:“Our personalized plan adapts to your habits, making weight loss easy.”
Action:“Try it risk-free for 30 days — sign up today!”