WIN

Good for

For Clear & Actionable Messaging

What it stands for

W – What Is ➡️ Define the problem, situation, or need in a way that resonates.

I – Introduce ➡️ Present your product/service as the best answer.

N – Next Step ➡️ Provide a clear and compelling call to action.

Example Use Case

Productivity App

Example Implementation

What Is: “Struggling to stay focused and get things done?”
Introduce: “Our app helps you eliminate distractions and boost productivity in just 25 minutes a day.”
Next Step: “Download now and get your first week free!”