DRAMA

Good for

Emotional marketing, brand storytelling, and persuasive copy that grabs attention.

What it stands for

D – Disrupt ➡️ Start with a statement that shakes up expectations.

R – Relate ➡️ Make the audience see themselves in the statement.

A – Amplify ➡️ Intensify the message to create urgency.

M – Make it Personal ➡️ Show the reader why it matters to them.

A – Action ➡️ End with a compelling call to action that feels urgent.

Example Use Case

Mental Health App

Example Implementation

Disrupt: “You’re not ‘just tired’ — you’re burning out.”
Relate: “We all try to push through it, but at what cost?”
Amplify: “Chronic stress, fatigue, always feeling like you’re ‘under water’.”
Make it Personal: “You deserve better than survival mode.”
Action: “Download our app and learn how to come up for air.”