NOISE

Good for

Reducing noise and distractions in copy, making it more focused and effective, without pushing for a hard sell.

What it stands for

N – Need ➡️ Identify the customer’s core desire, problem, or pain point.

O – Objections/Obstacles ➡️ Address their doubts, concerns, or reasons for hesitation.

I – Introduce ➡️ Introduce your product/service as a good fit for their needs.

S – Solution ➡️ Explain how your offer solves the problem and delivers results.

E – Encourage ➡️ Encourage them to take action and make the next step easy.

Example Use Case

Lead Generation Coaching Program

Example Implementation

Need: “You need to grow your business, but you’re struggling to get good leads.”
Objections/Obstacles: “Running ads feels like it’s not working, and you’re tired of trying stuff that doesn’t work.”
Lay Out the Benefits: “That’s why I created this program designed for small business owners like you.”
Prompt Action: “With step-by-step guidance, proven strategies, and hands-on support, you’ll start seeing qualified leads in as little as 1 week.”
Engage: “Spots are limited — join today and I’ll save you a free 1-on-1 strategy session.”