AIM

Good for

Ad copy, blog intros, email subject lines aimed at a specific audience

What it stands for

A – Audience ➡️ Call out the specific group you’re speaking to.

I – Impact ➡️ Highlight the benefit you can provide them.

M – Move ➡️ Direct them to move forward and take action.

Example Use Case

Weight Loss Coaching / Personal Training

Example Implementation

Audience: “Busy professionals struggling with weight loss…”
Impact: “Lose fat and gain energy—without spending hours in the gym!”
Next Step: “Book a free session today!”