BIG

Good for

Ad copy, blog intros, email subject lines aimed at a specific audience

What it stands for

B – Bold Claim ➡️ Start with a big, bold, attention-grabbing claim.

I – Illustrate the Benefit ➡️ Clearly show how the offer backs up the claim.

G – Get it ➡️ End with a strong call to action that tells the reader how to get the offer.

Example Use Case

Premium Skincare

Example Implementation

Bold Claim: “Erase wrinkles in just 7 days!”
Illustrate the Benefit: “Clinically proven formula hydrates, tightens, and restores youthful glow.”
Get it: “Order it now for free overnight shipping.”