Banana Peels

Learn to avoid common copywriting mistakes and pitfalls that can trip up even experienced writers.

If you don’t know who you’re writing for, what you’re offering, or why it matters - you’ll leave customers and yourself lost.

Writing without knowing your reader’s mindset is like aiming in the dark - don’t be surprised when it doesn’t land.

If your copy doesn’t sound human, it won’t feel real, and it won't build trust — it'll build distance.

If your copy is full of errors, awkward phrasing, or too much slang - it won’t be read, let alone believed.

If your copy is flat you'll get flat results - no connection = no clicks.

If your copy swims in the sea of sameness, it won’t get noticed — let alone remembered.

If you make big claims without proof - or rely on cheap words like ‘easiest’ or ‘fastest’ - your copy loses credibility fast.

When your message lacks focus, your reader lacks direction - and confusion doesn’t lead to conversions.

If your customer can't follow your copy, they can't follow through with a conversion. Follow a framework so your customer can follow your copy.

If you never test your copy, you’ll never know what actually works - or what doesn't.