Unaware
Writing without knowing your reader’s mindset is like aiming in the dark - don’t be surprised when it doesn’t land.
Good for
Diagnosing copy that misses the mark or fails to resonate with the reader.
What it means
Writing without knowing your reader’s mindset is like aiming in the dark - don’t be surprised when you can’t hit anything.
To write with clarity and purpose, ask yourself:
Who – Who are you writing for?
What – What are you writing about, and why does it matter to them?
Awareness – Where is your reader on the 5 Stages of Awareness?
Need – How badly do they want or need what you’re offering?
If you’re unaware of these, your copy will feel off - even if the words sound right.
Example Use Case
Writing a landing page for a budgeting app
Example Implementation
Unaware version:“Budget better with our financial tool - it’s great for everyone!”Aware version:“Living paycheck to paycheck? Our app helps young professionals take control of their finances - fast.”