Unoriginal
If your copy swims in the sea of sameness, it won’t get noticed — let alone remembered.
Good for
Standing out in crowded markets and avoiding cliché, copy-paste messaging
What it means
If your copy sounds like everyone else’s, it’ll be treated like everyone else’s—ignored.
Unoriginal copy lives in the:
Sea of Sameness – Vague promises and recycled taglines.
Buzzword Bingo – “Solutions,” “synergy,” “streamline”… say something real.
Default Phrases – “Work smarter, not harder” isn’t working anymore.
Your reader is exposed to thousands of messages a day. Say something they’ve never heard - or say it in a way they’ve never seen.
Example Use Case
Hero headline for a project management tool
Example Implementation
Unoriginal version:“Manage your tasks efficiently with our all-in-one solution.”Original version:“Your chaos has a dashboard now.”