Unreadable
If your copy is full of errors, awkward phrasing, or too much slang - it won’t be read, let alone believed.
Good for
Cleaning up messy, confusing, or poorly written copy
What it means
If your copy is hard to read, it’s easy to ignore.
Unreadable copy is often full of:
Grammar mistakes – Misspellings, run-ons, and poor punctuation
Sloppy structure – Sentences that ramble or contradict
Over-slang – So casual it becomes confusing or unclear
Good copy should be easy to scan, simple to understand, and smooth to read - no matter the tone.
Example Use Case
Writing ad copy for a language learning app
Example Implementation
Unreadable version:“It’s, like, this app that helps with learning but also kinda fun but like different, you know?”Readable version:“Learn a new language in 10 minutes a day—no pressure, just progress.”