Untested

If you never test your copy, you’ll never know what actually works - or what doesn't.

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Good for

Improving results through iteration, feedback, and real-world data.

What it means

If you never test your copy, you’ll never know what works - or what’s silently killing conversions.

Untested copy often includes:

Assumptions - You think it’s good… but haven’t proven it.

No Variants - No headline A/B test, no CTA alternatives, no message tweaks.

No Feedback Loop - No data, no insights, no growth.

Even great copy can get better. Test often. Iterate fast. Let results lead the way.

Example Use Case

Email campaign promoting a new product

Example Implementation

Untested version:“Just launched: our new AI assistant! Check it out.”
Tested version:“Struggling to keep up with admin tasks? Our new AI assistant saves you 5+ hours a week. Try it now.”

(Tested version outperformed the control by 42% in click-throughs.)