Mind Games

Conversions 101: Learn how to use psychology to increase conversions.

The idea that we might lose out is a powerful motivator thatcompels action

We tend to have greater trust in experts and figures of authority.

Like FOMO, people don't like to be left out and will often follow the crowd.

We trust what we recognize - faces, names, brands, and ideas.

Unfinished tasks create mental tension, making people want closure.

Unanswered questions make people want to know more.

Limited availability increases perceived value.

Structuring your message so the most important parts are remembered and acted on.

People rely heavily on the first information they receive.

It's commonly thought that people avoid loss more than they seek gain. Flip your message to illustrate what's at stake.