Fear Of Missing Out (FOMO)
The idea that we might lose out is a powerful motivator thatcompels action
Good for
Creating urgency, increasing clicks, and pushing the reader to act now.
What it teaches
FOMO (Fear of Missing Out) is a powerful motivator. When people feel like they might miss something valuable, they’re more likely to take immediate action.
FOMO copy taps into:
Scarcity – Limited spots, limited time, limited access.
Social Proof – Everyone else is doing it… why not you?
Urgency – The window is closing - act fast or miss out.
It’s not about pressure - it’s about helping the reader realize they’re standing in front of a door that’s about to close.
Example Use Case
Live masterclass promotion
Example Implementation
Without FOMO:“Sign up for our free masterclass.”With FOMO:“Only 100 seats - 50% already claimed. Reserve your spot before it’s gone!”