Authority
We tend to have greater trust in experts and figures of authority.
Good for
Building trust, boosting credibility, and making your offer feel legit.
What it teaches
People are more likely to believe, follow, or buy from someone they see as an authority. Whether it’s a credential, a known name, or expert backing—authority makes your message more persuasive.
Ways to establish authority:
Credentials - Degrees, certifications, awards
Social Proof - “As seen in…” or endorsements
Experience - Years in business, client success stories
Affiliations - Recognized partnerships or logos
You don’t need to be famous - you just need to prove you’re worth listening to.
Example Use Case
Landing page for a business course
Example Implementation
Without authority:“Take our business course to grow your revenue.”With authority:“Taught by a Forbes-featured founder who helped 1,000+ entrepreneurs scale to 6 figures.”