Bandwagon
Like FOMO, people don't like to be left out and will often follow the crowd.
Good for
Creating social momentum, reducing hesitation, and nudging readers to follow those who’ve already taken the same action.
What it teaches
People trust what other people already trust. The Bandwagon effect taps into our tendency to follow the herd - if lots of people are doing something, it must be worth doing.
Use Bandwagon copy to show:
Popularity - Large numbers of users, customers, or fans.
Movement - New people joining, trending, growing fast.
Belonging - Readers don’t want to be the only ones left out.
It’s not about being pushy or trendy - it’s about showing momentum they’ll want to be part of.
Example Use Case
Email signup for a productivity newsletter
Example Implementation
Without bandwagon:“Subscribe to get productivity tips.”With bandwagon:“Join 50,000+ professionals who start their week with smarter productivity tips.”