Scarcity
Limited availability increases perceived value.
Good for
Creating urgency, increasing perceived value, and encouraging immediate action.
What it teaches
When something feels limited or exclusive, we want it more. That’s the Scarcity Principle: people assign higher value to things that are rare, vanishing, or hard to get.
How to use it in copy:
Limit Time - Countdown timers, deadlines, or “last chance” messages.
Limit Quantity - Show low stock or limited availability.
Limit Access - Make it invite-only, early-access, or members-only.
Use Visual Scarcity - “Only 3 left!” badges, strikethroughs, or alerts.
Scarcity isn’t just pressure—it’s about helping the reader act before the door closes.
Example Use Case
Launch promo for a digital product
Example Implementation
Without scarcity:“Download our new template pack now.”With scarcity:“Only available this week - get the high-converting templates before they disappear!”