Research Roundup
Writing copy that connects and converts all starts with researching who you're writing for.
5 Stages of Awareness
Meet Them There: Learn how to meet your audience where they are — from unaware to ready to buy.
Play the GameMention Miner
Copy & Paste Gold: Mine reviews, comments, and communities to find the exact words your audience is already using.
Play the GameNEED
Right Time, Right Copy: Match your message to how badly your reader wants what you’re selling.
Play the GameThe 6 Cs
Research That Writes Itself: Uncover the people, places, and pressures shaping what your audience sees, hears, and buys.
Play the Game