Mention Miner

Copy & Paste Gold: Mine reviews, comments, and communities to find the exact words your audience is already using.

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Good for

Finding real voice of customer language, pain points, and desires to use in your copy.


What it’s about

Dig into online spaces to uncover the exact words your audience uses when talking about their problems, your product, your competitors — or your whole industry.

Start “mining” by looking at:

  • Amazon reviews (goldmine for product pain points)
  • Reddit threads (where honesty lives)
  • G2 and Capterra (especially for B2B insights)
  • Facebook groups and comments
  • LinkedIn discussions
  • Niche forums
  • Discord
  • Quora
  • YouTube comments
  • anywhere your audience talks

Look for:
✅ Repeated phrases
✅ Raw emotions
✅ 1-star and 5-star reviews
✅ Comparisons to competitors
✅ Quotes that sound like something your buyer would say out loud

When you find gold, copy and paste it into a “swipe file” that you can use to write your copy.


Example Use Case

Software for small business owners


Example Implementation

Raw mention from Reddit:“I just want one tool that doesn’t make me feel like I need a degree to use it.”
Copy Inspired by That Mention:“Finally — software that works without requiring a degree to learn.”

Raw review from G2:“I love how easy it was to set up. I didn’t even need to call support.”
Copy Idea:“Setup so simple, you’ll wonder why others made it hard.”