5 Stages of Awareness
Meet Them There: Learn how to meet your audience where they are — from unaware to ready to buy.
Good for
Understanding where your reader is on the awareness spectrum so you can match your message to their mindset.
The 5 Stages
Unaware ➡️ They don’t even know they have a problem. Use curiosity and intrigue.
Problem Aware ➡️ They know something’s wrong but not how to fix it. Agitate the pain.
Solution Aware ➡️ They know solutions exist but not yours. Educate and differentiate.
Product Aware ➡️ They know about you but aren’t sold yet. Highlight benefits and proof.
Most Aware ➡️ They’re ready to buy. Just give them a reason to do it now.
Example Use Case
Fitness App / Subscription Service named “FitFlex”
Example Implementation
Unaware:“Feel like you’re running on empty lately?”Problem Aware:“Lack of energy could be a sign your routine isn’t working.”
Solution Aware:“Thousands are using personalized fitness apps to fix this.”
Product Aware:“FitFlex customizes workouts to your goals, schedule, and mood.”
Most Aware:“Join now—30% off ends tonight!”