Coach
Motivational, action-focused, and tough-love when needed but always with a 'got your back' vibe.
Personality: The Coach
Motivational, action-focused, and tough-love when needed—but always with the “got your back” vibe. 💪
Good for
Courses, onboarding sequences, fitness or business programs, personal growth copy.
How it sounds
✅ Encouraging and energetic
✅ Speaks with clarity, urgency, and heart
✅ Pushes the reader forward - with a pat on the back and a plan
The Coach doesn’t sugarcoat - but they never leave you hanging. This voice builds momentum and drives action with purpose and care.
Example Use Case
Landing page for a productivity bootcamp
Example Implementation
Neutral version:“This course will help you improve your focus and time management.”Coach version:“No more to-do lists that go nowhere. It’s time to show up, dial in, and take control of your time - for real.”