Authority Figure
You've earned the right to write how you write, so write like it.
Personality: The Authority Figure
You’ve earned the right to write how you write - so write like it. 🏛️
Good for
Sales pages, expert-led content, high-ticket offers, B2B marketing
How it sounds
✅ Confident, direct, and composed
✅ Backed by experience, credentials, or results
✅ Makes bold claims—and backs them up
You’re not here to waffle. You’ve done the work, you’ve seen the results, and now you’re here to lead. No fluff. Just facts and clarity.
Example Use Case
Sales page for a leadership coaching program
Example Implementation
Conversational version:“I’ve helped some folks grow their business - maybe I can help you too?”Authority version:“I’ve coached over 500 CEOs and founders. If you’re serious about leading better, let’s get started.”