Voice of Customer

Description of Voice of Customer

Back to Hot Heads Go to all game categories

Objective

Connect with customers using their own language and words.

Good for

Landing page headlines, blog posts, and emails.

How to Play

Choose a benefit of your product
Search social sites, reviews and testimonials that match the benefit
Convert the statement(s) into a headline

Example Product

A self-operating vacuum cleaner.

Example Review on Amazon

“I don’t even think about vacuuming anymore.”

Example Headline

”My house is so clean, I don’t even think about vacuuming anymore. I love it.”