Reactions
Description of Reactions Fill in the Blanks
How to implement
- Pick a fill-in-the-blank formula
- Replace the words in brackets with words or phrases related to your product
- Tweak the headline until it turns heads
Formulas
That [Feeling/Reaction] When [Something Stressful]
Remember That [Feeling] When [Something Difficult]
Imagine the Weight Lifted After [Desired Outcome]
Say Goodbye to the [Feeling] of [Problem]
Breathe Easier Knowing [Desired Outcome]
Example
That Sinking Feeling When Your Ad Spend is Greater Than Your Sales.