Question Hook

Description of Question Hook

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Objective

Spark curiosity by asking a question and hook the reader with a hint at an answer.

Good for

Emails and landing pages.

How to Play

  • Write 3 headlines that start with a question your reader may already have
  • Include a hint at an answer

Example Product

An app that tracks your subscription spending.

Example Headline

”Are You Unknowingly Wasting Money Each Month? Find Out With Our App.”