Metaphor Mode

Description of Metaphor Mode

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Objective

Compare your product to something well known or unexpected.

Good for

Emails and landing pages.

How to Play

Choose a benefit or feature of your product
Write 3 headlines that uses a metaphor to compare your product to something well known or unexpected

Example Product

A data visualization and reporting tool.

Example Headlines

”Your Data is a Puzzle. We’re the Missing Piece."

"Reporting Made Easy - Like Paint-By-Numbers for Data.”