Comparisons
Description of Comparisons Fill in the Blanks
How to implement
- Pick a fill-in-the-blank formula
- Replace the words in brackets with words or phrases related to your product
- Tweak the headline until it turns heads
Formulas
[Option A] vs. [Option B]: Which Is Better for [Desired Outcome]?
[Option A] or [Option B]? How to Choose for [Desired Outcome]
Why [Option A] Beats [Option B] for [Desired Outcome]
When to Choose [Option A] Over [Option B]
The Pros and Cons of [Option A] vs. [Option B]
Example
Why Tutorial Site A Beats Tutorial Site B for Becoming a Better Developer