Bluf

Description of Bluf

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Objective

Get straight to the point and write headlines that immediately state the key benefit.

Good for

Landing page headlines, ads, and emails.

How to Play

Choose a benefit of your product
Write 3 headlines where the first few words immediately state the benefit

Example Product

A course on how to get more conversions with copywriting.

Example Headline

”Get More Conversions - Play Games to Get Better at Copywriting”